Ironically, all the information to create an effective main message usually already exists in the form business plans, strategic plans, mission statements, websites, research, poling, etc. However, reducing this information to a simple, effective message is the problem the MainMessage process solves. The lack of one can have devastating consequences for all involved, including investors, as an otherwise promising project, or idea, fails. The MainMessage process is the only proven methodology that solves the six key problems of anyone responsible for selling anything and they are:

  • How to create a new vision and related selling message
  • How to agree on who the prospects are
  • How to position the competition on the defensive
  • How to identify the buying concerns of the prospects
  • How to get everybody on board with the message
  • How to know when the competition is catching up



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MainMessage