Problem:  How to differentiate a university in a crowed field?
The National University of Ireland at Maynooth appointed a new President. Irish universities are very competitive and their presidents, like most university presidents, spend much of their time selling their respective universities, particularly, in the United States. The new president was looking for a way to communicate his University’s message more effectively. He, and some key staff, members and supporters, including a grand nephew of James Joyce, used MainMessage while in the United States to create a selling message that they felt reflected impressive strengths of the University. Ironically, he came to the United States on a fundraising, good will tour and went home with something of extraordinary value to him, a clear message that he could uses to sell Maynooth to all constituencies.

"Since consulting with MainMessage, NUI Maynooth has raised its profile considerably both nationally and internationally. Indeed the University was recently praised in the Irish Times for the subtlety and sophistication of its message."

Professor John G. Hughes
President, National University of Ireland, Maynooth

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