Problem:  How to create a main message for a very complex organization
This major health sciences center was comprised of different entities including a medical school, community hospitals, separate research organizations, a foundation etc. Each had its own constituency. Compounding the problem was that it was component of a much larger organization. The challenge was to come up with a single main message that the leaders of their respective organizations could use to effectively communicate with their constituencies. The MainMessage process is, currently, being used to do this. So far, the preliminary results are very promising.

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MainMessage