Problem:  How to create a new vision
The Irish Cutural Center in Canton, Massachusetts is comprised of a 47 acre campus devoted to Irish culture and sports. It was created with great energy and imagination by a group of Irish and Irish Americans. However, time had passed and things had gotten to point where some of its founders felt the Center needed a new vision. The main message process was used by its Executive Committee and management to create this vision. The resulting message has been extremely successful. For example, it dramatically increased the support from its major donor. It also re-juvinated the enthusiasm for the organization as well as provided management with a clear focus as to where the ICC is headed, why people interested in Irish culture should support it.

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