Problem:  How to frame a political message?
Martha Coakley is an experienced and very competent politician. She, and her key advisors, participated in a MainMessage process. They worked out a message and plan in short order. She, obviously, "got it" and has said numerous occasions how helpful it was to her in her campaign. She’s a gifted politician and won easily. She certainly would have won without MainMessage but like smart executives, everywhere she was willing to try something new and she has said on a number of occasions that it was very helpful to her.

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