- Cullinane Corporation
- Cullinet Software
- Aureus Asset Management
- LiveData, Inc.
- Semiconductor Company
- Venture Capital Company
- Harbor-Technology
- InvestNI
Examples in Politics
- Nancy Pelosi
House Democrats - Tim Mahoney
16th District, FL - Linda Dorcena Forry
12th District, Boston - Nancy Krasnes
City Council Beverly Hills, CA - Martha Coakley
Attorney General, MA - Jon Tester
Senate, MT
Examples in Other Areas
Problem: Two quarters after company goes public IBM freezes all customers and prospects with computer announcement
In August 1978 and Cullinane Corporation was the first software company to go public. Two quarters later, IBM introduced a new computer called the IBM 4300 series. IBM salesmen contacted the President of every mutual database customer and prospect and told them that Cullinane’s database software didn’t run on its new IBM 4300 series. As a result, his company would be out of the mainstream of all IBM software in the future. This "froze" the market because every company CEO, and its respective IT manager were subjected to fear, uncertainty, and doubt, the well known FUD factor. This meant every database sales prospect the company had went on hold. The problem was that the company was facing a "down" quarter just three months away. As any CEO of a public company knows, a "down" quarter is a very nasty business, at best, but nothing is worse than a down quarter, just out of the box. The challenge was, how to turn the situation around in time to make the fourth quarter numbers, just ninety days away.
The solution was to create a main message that shifted the competitive playing field from the merits of a database management system to the importance of our new integrated data dictionary. The MainMessage process was key to creating this critical message and getting it out to all the company’s technicians and salesmen, all in a matter of a few days. As a result, the company made its numbers for the fourth quarter, including a 50% growth in sales and profits, an incredible achievement in such a short period of time.
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