Problem:  How does a new company differentiate itself from competion in a crowded field?
Aureus was a new venture in the highly competitive asset management field. While its founders had impressive credentials, including backgrounds with Harvard Management Company and Fidelity, they were seeking a way to differentiate Aureus from other asset management firms. This was proving not to be easy even though they spent considerable time on strategic plans, marketing messages, mission statements, etc. without success. This was a classic case of all the necessary information being available but how to frame the message in a few words with a company launch just a few months away. MainMessage provided the answer. In less than an hour the founders focused on Aureus being the first "contemporary" asset management company and why that was important to prospective clients. They had their message. The log jam was broken and now they could get on with their web site, brochure, video presentation, news release, etc. It made for a very compelling story and Aureus had a very successful launch.

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