Examples in Business
Examples in Politics
Examples in Other Areas
- Cullinane Corporation
- Aureus Asset Management
- John M. Corcoran & Co.
- Corcoran/Jennings
- Venture Capital Company
- Harbor-Technology
- InvestNI
- Paul Gillen Communications
- Job Candidate
Examples in Politics
- Obama/Biden Campaign
- Nancy Pelosi
House Democrats - Mark Begich
Senate, AK - Linda Dorcena Forry
12th District, Boston - Nancy Krasnes
City Council Beverly Hills, CA - Jon Tester
Senate, MT - Scott Murphy
Congress, NY
Examples in Other Areas
Problem: How to position an upscale resort on Cape Cod
Corcoran/Jennings owns a very large, upscale resort property on Cape Cod that caters to two distinct family groups. The premier building is designed for those seeking some of the best, and most private rooms on Cape Cod. The second part of the property caters to young families featuring units that contain kitchens, etc. All have access to beaches, a private golf course, bike trails etc. At first, it was felt that this was an incompatible model to sell. However, the problem was solved using the main message process in such a way that these two different focuses of the resort become a major asset. Now, everybody at the resort will know how to sell it, effectively.
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